Design Valuation Dashboard Captures the Potential of Design Driven Startups

Pasadena Startup, [Applied Design Science], launches online crowdsourced design valuation platform to help entrepreneurs and investors assess business potentials of design driven startups.

With the emergence of equity crowdfunding and the recent liberalization of startups, novice investors and entrepreneurs alike are drawn to risky endeavors. The advent of its Design Valuation Dashboard allows [Applied Design Science] to provide a reliable, evidence-based tool for assessing a startup’s probability of success. The online crowdsourced design valuation platform assesses a startup’s market, technology and execution risk, as well as their design quality performance. Applying a multi-variable linear regression, the platform analyzes design quantification together with the wisdom of the crowd. It effectively screens early and mid-phase startups and greatly reduces their risk of loss.

Developed in collaboration with Stanford University, Art Center College of Design, Copenhagen Business School, Innovate
Pasadena and the INDEX: Award, [Applied Design Science] has leveraged over a decade of design science research into a unique Design Valuation Dashboard. Powered by established design quantification metrics, the platform will provide investors and startups with an online community forum that assists in developing ideas into viable action plans for designing new businesses. [Applied Design Science] is founded by Stanford Alumni, Dr. Søren Ingomar Petersen, Art Center Alumni, Chuck Chugumlung and USC Alumni, Agustin Grube – inspired by the philosophy: breakthrough innovation made possible by design.