One of the most interesting presentations that came out of CTIA was from Good Technology. The company generated a report based on mobile device activation. According to Good Technology the top 10 activated mobile devices, from May through September 2010 were:
Samsung Blackjack 2
It’s not a surprise that the iPhone 4 is the most activated handset. Nor that Apple occupies four positions in the Good Technology analysis. According to MobileCrunch for Q3 (July 1 through Sept. 30, 2010), Apple has sold 8.4 million iPhones. From that number — the iPhone 4 makes up roughly 3 million units. The iPad is also making a profound impact in the space with estimated sales of 8.5 million units.
What I find rather curious is the swift pace that the enterprise and its end users are adopting the iPhone 4 and the iPad.
… we found that within two months of its launch, the Apple iPhone 4, is already the most frequently activated device among Good’s enterprise customers. The Apple iPad also leaped into Good’s “top five” devices this quarter…
— Good Technology
Good Technology explains overall:
iOS devices represented more than 50 percent of net new activations from May 1 through Sept. 30, 2010
Android devices represented nearly 30 percent of net new activations over that period
Windows Mobile devices represented 15 percent of net new activations over that period
Symbian devices represented less than 5 percent of net new activations over that period
So what does all this data mean? As more end users begin to adopt smartphones and tablets for personal use — they quickly begin to see the value that these smart devices can have in their professional lives. SDI — a healthcare market analytics firm — found that 30% of physicians accessed medical information from a smartphone. The study found that the most popular smartphone amongst physicians was the iPhone — with 31% of physicians owning one.
Why are devices like smartphones and tablets penetrating the enterprise, at times replacing the need for a computer? The answer is not complicated — ease of use. SDI reports that 52 percent of physicians obtained medical information several times a day from a smart phone.
Does this trend indicate that we will see more professionals — like teachers and lawyers accessing data through a smart device? I would say — absolutely. Professionals will not just access data but they will interact with the data. I can see a scenario where a physician can pull up a patients chart, consult a colleague across the country, e-prescribe medication, email the patient to pick-up the medication and then have the ability to monitor the patience health. Did I mention that all of these actions were done from the comfort of a tablet?